• Individual Social Media Concept: From target group analysis to content alignment – we have developed a tailored strategy for WILMA, which precisely aligns the content, tonality, and design to our target group, ensuring that WILMA is perceived as a trustworthy and modern developer.
• Substantive Content: Informative, emotional, impactful – our content mix harmoniously combines brand, project, and employer content to position WILMA as a strong, authentic brand. This is the foundation for a sustainably successful social media presence.
• Trustworthy Voice: A brand must speak with a distinct voice. BREITETIEFE has developed a relatable and differentiating social media style for WILMA. The focus is on straightforward communication.
• Community Management: Through targeted community management, we also strengthen the exchange and interaction of followers. It's about building an engaged and loyal community. Thus, we create organic reach and a connection to the WILMA brand.

BREITETIEFE reinvented the design of the social media presence and created graphic branding elements derived from the logo. With modern forms, the appearance is specifically tailored to WILMA. The design is clear and inviting, with a design that immediately catches the eye and is recognizable. The posts appear harmonious together, without seeming too simple or monotonous. The focus is on visually addressing our target groups – without unnecessary details or artificial trinkets.

The color palette is based on WILMA's corporate colors to ensure a consistent brand identity across all media. The geometric branding elements set the stage for the projects and support the content instead of distracting from it. Important information is highlighted in text boxes. This design concept ensures a strong visual presence for WILMA and supports brand perception.

From conception to ongoing optimization – our performance marketing campaigns for nationwide projects ensure that all ads reach precisely where they are intended to. Whether in Dortmund, Frankfurt, or Munich – through continuous monitoring and data-driven adjustments, we not only increase visibility in the regions but also the conversion rate among our target groups, ensuring measurable marketing success for the projects.

The collaboration between WILMA and BREITETIEFE shows how well-thought-out social media marketing makes the difference. Do you want to digitally advance your brand? Let's talk about it.