website.project
Brand Development for the Raiffeisenverband South Tyrol
The Raiffeisenverband South Tyrol (RVS) in Motion
As the largest cooperative association in the living and economic space of South Tyrol, the RVS supports 363 cooperatives established within the "Raiffeisen" system. Under the motto "losgehts@RVS", a comprehensive change management process was initiated to make the association future-ready. For the Brand & Communication module, ACC was commissioned to create a strategic foundation and to develop the new design of the brand appearance. ACC accompanied and monitored the implementation of the communication measures.
website.project.keyfacts
- Markenentwicklung und Markendesign im Rahmen eines groß angelegten Change Management Prozesses
- Projektzeitraum: 12 Monate
- Geschäftszweck: Genossenschaft
website.services
website.project.client-statement
"The new design line pursues three goals: Firstly, it puts the stakeholder groups and recipients at the center, and secondly, the communication goals developed are focused not only in content but also through the new design. Last but not least, the new line should contribute to the strategic vision for the future."
website.project.client
- 1 Project Manager
- 1 Chief Digital Officer
- 2 People from the Management Team
Breitetiefe
- 1 Strategy & Consulting
- 1 Project Manager
- 3 Full-stack Developers
- 1 Backend Developer
- 1 Lead UX Design
website.project.your-contact
- Hanna Peluso-Nemec