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Experience Portal for Prinoth

All product worlds with central data management for diverse touchpoints

Prinoth approached us with the goal of creating a new digital ecosystem with four different websites, one for each business unit, each with its own domain, goals, and content.

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Pistenraupe beim Arbeiten im Schnee

Objective

We extended the objective with a technical dimension as an integrated ecosystem in the brand dimension with the following vision: Prinoth is presented as a globally active market leader in its fields and creates a comprehensive and inspiring stage for its products and solutions.

As a starting point for a creative brand relaunch of Prinoth, one website has now become four websites to communicate more precisely with the target groups.


Thoughtful content architecture combined with intuitive user guidance helps potential customers make decisions for a Prinoth product or service: deployment areas, products, and other service-oriented content are presented according to the business area with its target audience needs. Location-based contact management then directs the generated inquiries to the right contacts.

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CMS

The technical basis is the open-source system Pimcore: texts, images, videos, 360° presentations, product data, etc. are clearly structured and used without redundancy. Keeping the content up-to-date is thus unavoidable, and building custom landing pages efficiently becomes easy.

In addition to the corporate and business unit websites, the interactive presentation for touch displays at fairs and the integrated newsletter system are also managed and provided through the Pimcore system. This allows content and topics to be easily used for newsletter campaigns, and interested parties and customers to be gradually better understood through the multitude of contact points.

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iPad auf Sofa
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Laptop auf Schreibtisch

Result & Impact

  • Integrated ecosystem with a harmonized data architecture at the forefront of future-proof developments.
  • Orchestrated web experience of the corporate site, 3 business units, presentation tool for fairs, mapping of career opportunities and open positions from HR tool, newsletter tool for company-wide newsletter distributions.
  • Centralized product information management of web-relevant data: perfectly staged, deployment area-oriented product worlds, visuals tailored to geographic characteristics
Pistenraupe beim Arbeiten im Schnee
Pistenraupe beim Arbeiten im Schnee

Keyfacts

  • Project duration: 12 months
  • 20+ involved product, marketing, and HR teams
  • Ongoing feature delivery
  • Design of data models for versatile use across all business units

in Detail

  • Digital Ecosystems

    • PIM
    • Digital Strategy
    • Wireframing
    • UX Design & UI Design
    • Experience Portal
    • API

  • Performance & Sales

    • SEO Audit & Optimizations

Client Statement

"For our website relaunch, we were looking for a platform that allows us to manage, customize, and expand our websites as independently and easily as possible. It was also important to us that we could display content that is language-specific and location-based. We appreciate the great flexibility and the diverse possibilities that Pimcore offers us." Christian Wisthaler, Global Website Manager Prinoth

Client

  • 1 Product Owner
  • 1 Marketing Lead Project Manager
  • 4 Business Unit leads
  • 4 Marketing Team Leads

Breitetiefe

  • 2 Full-Stack Developers
  • 1 Backend Developer
  • 1 Lead UX Design
  • 1 SEO Expert
  • 2 Strategy & Consulting
  • 1 Project Manager

Your Contact

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