Project
Nationwide Campaigns for POCO
For increased sales, strong customer frequency, and continuous attention
For our client POCO, we design year-round, diverse multi-channel campaigns for sustained presence on radio, TV, social media, brochures, and in stores. In a broad competitive environment, it is essential to credibly position as THE No.1 furnishing discount store and underpin this with continuously attractive offers.
Our Claim
Our substantiated accomplishments in the POCO project are based on extensive experience and expertise in TV productions and multi-channel support.
The focus of the campaign designs is primarily on particularly simple and understandable target group communication, which is characterized by a large ethnic diversity and rather lower household net incomes.
Result & Impact
POCO is present year-round with high advertising pressure and surprises with ever new campaign ideas and changing motifs within the TV broadcast. This conveys a constant availability of particularly favorable offers.
Keyfacts
- POCO is a client of EPS
- Project period: year-round multiple campaigns, permanent advertising presence
- 360° support from campaign development to filming support up to the broadcast files
- Prominent testimonials as attention boosters
in Detail
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Brand & Strategy
- Brand Design
- Branding & Corporate Identity
- Communication Strategy
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Content & Story
- Content Editing
Client
- 1 Marketing Manager
- 1 Project Manager
- 1 Graphic Designer
Breitetiefe
- 2 Project Managers
- 1 Art Director
- 1 Copywriter
Your Contact
- Kai Engelmann
- Consultant