Project
Lindner Traktoren Experience Portal
Central data management for various touchpoints
For our long-term client Lindner Traktoren, we created a comprehensive new digital presence. It was necessary to reduce the complexity of existing systems and enable a holistic customer and brand experience.
Central Challenges
Lindner Traktoren has a variety of digital presences and applications for the end customer. The task and challenge presented to us: to align these presences technologically and user-wise while creating added value for the user.
Approach & Solution Path
The primary goal was to eliminate data redundancies and establish a technological foundation to provide prospects and existing customers with a cross-device and personalized web experience. This required dismantling data silos and the dispersed system landscape so that they can be rethought and integrated. Through innovative solutions and a customer-oriented custom service, the company binds Lindner fans and drivers to itself. The new website further develops and deepens connection and relationship.
In addition to freely accessible goodies like an axle load calculator, Trac-Link service finder, and user reports, the relationship with Lindner drivers is custom-strengthened in the My Lindner area: vehicle status and usage can be viewed and documented here, additional services and driver training can be booked, spare parts can change owners via the Lindner Marketplace, and so on.
Result & Impact
- Perfectly staged, customer-oriented model world alongside a personalized web experience.
- Revised “My Lindner” login area for even better service and as a central CRM interface.
- Info portal with customer-first service that is built on a state-of-the-art data architecture, ready for future developments.
Keyfacts
- Project duration: 12 months
- Ongoing feature delivery
- Integration of over 80,000 data objects into one system
- Orchestrated user experience across 7 independent web applications
in Detail
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Digital Ecosystems
- Consulting & Strategy
- UX/UI Design
- Corporate Websites
- Experience Portals
- PIM
-
Content & Story
- Content Creation
- Content Editing
- Persona- & SEO-based content concept
Client Statement
"We now have all our web services for customers and partners under one roof. This has laid the foundation for delivering inspiring, tailor-made experiences for our customers." Mag. David Lindner
Client
- 1 Marketing Director
- 1 Product Owner
- 1 Content & Video Creator
Breitetiefe
- 1 Strategy & Consulting
- 1 Lead UX Design
- 3 Full-Stack Developers
- 1 Backend Developer
- 1 Project Manager
Your Contact
- Hubertus Winkler