Customers expect first-class experiences at every touchpoint with the brand. This posed the challenge of exceeding customer expectations together with LEITNER and setting new standards in the cable car industry with the developed 3D configurator.

1. Customers approach the individuality of the product playfully and intuitively
   They become familiar with their new cable car and can explore variants.
   
   
2. Generate leads
   Data of interested parties is collected for service-oriented response to inquiries and subsequently for sales.
   
   
3. Create insights for product development
   By anonymously tracking clicks on the product features during configuration, the relevant features for decision-making can be derived based on frequency.

• Enthusiastic touchpoint with the brand and products. Intuitively, prospects are guided to the individually designed cable car.
• Increased interaction with product properties and features. We have made the user guidance very smooth and equipped it with animations, so the interaction time is extended and users thoroughly engage with the products.
• A well-thought-out mechanism for generating leads makes a product presentation a valuable sales tool.