01
Spirit
Project
Fressnapf
360 Degree Communication for the Future of Compassion for Animals
Fressnapf is almost synonymous in Germany when it comes to pet supplies. The internationally operating group creates a competent all-around carefree world for pets.
Fressnapf offers a comprehensive range in all segments.
Challenge & Goal
BREITETIEFE develops numerous different offline and online measures, including the monthly prospectus in print and digital.
Further Service Explanation
Our main task in the holistic consulting and support of Fressnapf is to develop strategically precise and future-proof communication that aligns with the needs of the target group and overcomes the challenges of media change. For this reason, digital solutions are becoming increasingly important.
- Concept and development of various campaigns: Our goal is always to bring Fressnapf's identity to life conceptually, content-wise, and visually. The basis is always a thorough analysis and our evaluation criteria to develop well-founded communication approaches.
- National and international brochures: Ongoing conception and creation of monthly advertising inserts, including continuous design optimization, brand positioning, format adjustments, etc.
- Design development and creation of style guides: Complete redesign of the brochure with new, modern design elements and optimizing the design for clear offer communication. German and English style guides as national and international manuals for the implementation of the brochure design.
- Digital brochure: Concept, design, and optimized structure of the international master for the digital brochure, ensuring ideal representation in mobile view on smartphones.
- Online advertising for six European countries: Creation of international online advertising media in different formats. For on- and offsite as well as social media.
- POS Marketing for Germany and Luxembourg: Development of diverse advertising materials for the POS
- Franchise Partner Service: Comprehensive development and implementation of individual, regional communication measures for over 980 markets of franchise and sales partners in Germany.
- Marketing Toolbox: The digital platform for franchise and sales partners for quick and independent design of their free advertising materials. The templates are designed, programmed, and made available by us sorted by theme.
Result & Impact
The continuous development and ongoing optimization of various communication measures contribute to the positioning of the Fressnapf group as Europe's number one in pet supplies and as the competent specialist retailer in all communication channels. We also create an emotional brand world within the diverse offerings of the Fressnapf group.
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Challenges are not obstacles for us, but opportunities to grow from them - individually and as a community.
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02Requirements
We have high standards - for ourselves and our employees. In this sense, we demand self-responsibility, innovation, and a willingness to shape.
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03Promise
Therefore, we not only give trust but guarantee appreciation, consideration, safety, and solidarity.
Keyfacts
- Fressnapf is a long-standing client of EPS
- Fressnapf is number one in pet supplies in Europe with over 1,900 stores in eleven countries
- We are active in almost all disciplines for Fressnapf
in Detail
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Brand & Strategy
- Strategy and Campaign Development/Concept
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Design
- Editorial Design
- Brochure – digital and print
- Art Direction, Design Development, and Styleguides
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Content & Story
- Content Creation
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Performance & Sales
- Performance Marketing – mobile and display
- Online Advertising Media
- POS Marketing
- Franchise Partner Service
- Marketing Toolbox/Templates
Client
- Over 30 contacts in various areas – up to management
- National Marketing
- International Marketing
- Flyer Marketing
- POS Marketing
- Local CX Marketing
Breitetiefe
- 2 Strategy
- 6 Art Direction
- 5 Project Management
- 2 Content Creation
Your Contact
- Kai Engelmann
- Consultant