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Tax Consulting to the Point - wtt, a brand that convinces and attracts not only today but also in the future

Tax Consulting to the Point

wtt, a brand that convinces and attracts not only today but also in the future

Sometimes the most exciting projects start in an unremarkable way: for example, over a summer drink in the garden with friends. "From your professional perspective: Should we, as tax advisors, engage more with social media?" A simple question that set the ball rolling. But instead of offering a quick, blanket answer off the top of our heads, we chose a different path: we wanted to know for sure.

Initial Situation

For 25 years, wtt Tax Consulting in Tyrol has stood for reliable advice and support for companies of all sizes. Whether freelancers, small and medium-sized enterprises, or big players — wtt is by their side. Besides the two locations in Tyrol, there is also a location near Vienna.


For its 25th anniversary, wtt committed to a makeover, adopting a new, modern, fresh design. This was preceded by a strategic process that literally brought the brand values and brand history to the point.


Process

Together with the eight-member management of wtt Tax Consulting, we embarked on a strategic process.
The goal was to truly understand the identity of wtt: Who is wtt? Where does the company come from? What values shape daily actions? Documented in the master narrative. In intensive workshops, we developed a vision together — the lighthouse goal that provides orientation. From this arose the mission that describes the path there.

Analysis

A central element was the analysis of the personas:

  • Who does the tax consulting firm in Innsbruck — with locations in Stans and Vienna — need to reach with their brand communication?
  • Who are the target market groups? Who are the potential new employees?
  • And who is the relevant public? 


The brand should not only convince today but also be attractive in the future.


At the end of this collaborative process was a clear realization: The brand image and appearance of wtt had grown outdated. They no longer reflected what the company, with its now 60-member team, had built and developed over the past 25 years.


Design

The core values developed should, of course, also be reflected in the design, so that it is visible from the outside what wtt stands for. Thanks to the strategic groundwork, we quickly reached a consensus on a new name, new fonts, new color schemes, and symbolism. All visual communication measures are logical extensions of the strategy. With a fluid logo system, the client is equipped for any future use of the design. The friendly, approachable, and professional design brings the brand values to the point.


Business Equipment

A4 Notepad, Letterhead, Brand leporello

Business Cards

Format derived from the orange dot in the slogan "to the point" and therefore square

Sticky Notes

Format derived from the orange dot in the slogan "to the point" and therefore square

Conclusion

So what started with a seemingly simple question about social media led to a comprehensive redesign of the wtt brand — just in time for the company’s 25th anniversary. A successful fresh start that shows: Those who ask the right questions can achieve great things.


In this spirit: Happy Birthday, wtt!


  1. 01
    Brand Consulting & Client Services
  2. 02
    Strategy
  3. 03
    Design
  4. 04
    Social Media & Content

Keyfacts

  • Project Duration: ongoing since January 2025
  • Services Provided: Brand Strategy, Design, Social Media & Content Creation
  • Highlight(s): A client with enthusiasm for new things, a partnership at eye level with a foundation of trust

in Detail

  • Brand & Strategy

    • Brand Design
    • Print Design
    • Brand Soul
    • Branding & Corporate Identity
    • Communication Strategy
    • Personas Concepts
    • Positioning
    • Vision, Mission & Values
    • Editorial & Public Relations
    • Content Creation
    • Content Editing
    • Content Strategy
    • Monitoring & Reporting
    • Client Services

Client Statement

The collaboration with BREITETIEFE was characterized from the beginning by open, partnership-based exchange. The strategy didn’t just come off the drawing board but grew in a joint process — and this is exactly what ensured that we felt understood and attended to at every moment. The new design convinces us not only externally but also creates noticeable identification and enthusiasm internally. — Hugo Huber, MSc

Client

8 Partners / Managing Directors

Breitetiefe

  • 1 Brand Consulting / Strategy
  • 1 Client Services
  • 1 Art Direction
  • 1 Graphics
  • 1 Social Media
  • 1 Content Creator

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