The Original Kinderhotels Europe have stood for magical vacation experiences since 1988. Currently, 27 member establishments in Austria, Italy, and Croatia operate as Original Kinderhotels Europe. Each hotel is unique and delights with completely individual highlights as well as the usual high Kinderhotels quality standards.

With the change in management, a new era was also ushered in for the communication and advertising line of the Original Kinderhotels Europe.

Development of a creative and effective communication strategy that perfectly showcases the unique experiences and offerings of the Original Kinderhotels Europe.

There are countless ads to communicate hotel and travel offers. Most providers compete with solid monotony.

A major advantage of the Original Kinderhotels Europe is that the term already suggests and communicates a clear offer.

The brand appearance at the time of the pitch corresponded to a classic, ordinary look & feel: Happy families enjoying time together. Without a concrete message or blur in the tonality and no surprises. Value and quality did not come through.

The  human being is always at the center of BREITETIEFE's brand work. Engaging them and matching their needs are essential features. That's why we develop personas concepts – semi-fictional avatars of our target groups – to emotionally and empathetically immerse ourselves in them and thus reach them in a targeted and needs-oriented way. For the development of the creative guiding idea, we focused on the individual needs of the defined personas. 

Vacation for every family member. Our guiding idea captures the essence of the Original Kinderhotels Europe's brand. It embodies their values and visions. Our message is memorable, charming, and entertaining. 

Where big and small people meet and want to have unforgettable vacation moments, it is sometimes loud and colorful. 

Psst! and Quiet please! or Stop that! have no place here. 

In the Kinderhotels, children can be children. And parents enjoy, relax, and unwind. How liberating for parents and children!

In our cinema and TV spots, we show scenes that can be quite uncomfortable to watch. Especially if you are personally affected. The child that spills food and behaves noticeably, playing in the garden where the lawn is actually off-limits. 

The spots are resolved with a wink, providing relief and respite. For the viewer and for those involved in the scenes. Because in the Original Kinderhotels Europe, children can be children. And stepping on the grass is allowed.

Spot implementation with Hoch3 Film.

Through seven points, we thoroughly tested our development – only then are we sure it fits perfectly with the client, the personas, and the market. It meets the needs and challenges of the client, creates recognition value, and is applicable in the long term. And most importantly: relevant.

• Is the concept simple and understandable?

• Does the concept make the brand appealing? Does it resonate with the target group?

• Is the concept surprising and distinctive?

• Does the concept/idea stand out?

• Are the objectives met? Were all requirements considered and addressed?

• Does the concept fit reality? Is the concept credible?

• Can the concept mobilize? Does it evoke desires?