The new shop was developed as the first shop in Italy on a Shopware6 Enterprise License – including Shopware's powerful B2B suite. Approximately 50% of the shop is implemented in the Shopware standard. More than half of the functions were customized to Grohe's specific circumstances and requirements and specially programmed for Grohe. The focus was on shop performance: The page speed has been optimized despite the large number of products through special caching, continuous generation of WebP images, and other measures.
Grohe customers have always been accustomed to a uniform categorization of products. This allows them to find their way quickly and easily both in the print catalog and in the local store in Bruneck. The online shop adopted the same product categories, color-coded them, and combined them into suitable product groups – creating a uniform and consistent customer experience across all channels.

• • Customers can submit complaints online and open or report warranty cases
  • All historical orders remain accessible online
  • The popular Grohe product adhesive labels with QR code for their own small warehouse can be ordered directly in the cart with the respective product
  • The product search has been integrated with a barcode scanner function for product adhesive labels
  • Customers can split orders into individual commissions and their own order lists
  • Customer companies can manage individual (order) rights and budgets for their employees thanks to the B2B suite
  • The personal contacts at Grohe are directly contactable in the personal dashboard
  • Shop visitors can compile their own navigation system with favorite product groups on the homepage
  • With the help of machine learning, special customer-oriented services are offered, such as regular purchase prompts for the same products when stock is empty.