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FUSION COLOGNE Brand Development - Future-Proof Branding for the Largest Industrial District in Cologne

FUSION COLOGNE Brand Development

Future-Proof Branding for the Largest Industrial District in Cologne

With FUSION COLOGNE, we have created a new brand for our client HGK. The name we developed and the modern corporate design support the vision of the 550,000 m2 district. Brought to life through a consistent brand and corporate identity in every detail – from business cards to the website.

Challenge & Goal

The task given to us was to develop a strategically strong communication concept for the project.

The large contiguous industrial area will be the site for production, logistics, research and development. The highlight is the future-oriented multi-level concepts, combining innovative strength and ecological sustainability.

Our Aspiration

Our aspiration was to bring to life the strengths of the location and the future vision of the district conceptually and creatively in a brand.
We based this on thorough competitive research and analysis. This allowed us to identify relevant benchmarks based on our evaluation criteria. Our interdisciplinary team subsequently developed a project vision and story that outlines the future path. We examined derived positioning approaches and crystallized four viable brand narratives for the future.

The established foundation with name, logo, and corporate design was then made tangible in the project brochure, the website, and the project film. This convinces potential prospects and clients of the district.

FUSION COLOGNE completely reimagines the development of a large contiguous industrial area. With our modern and innovative brand appearance and holistic communication support, we give the project an appropriate profile.

Connect to the future. Made in Cologne.

Result & Impact

A brand equally oriented towards the project and its target audience. International yet regionally rooted. Setting new standards in innovation and sustainability.

Perfectly tailored: An inspiring brand appearance for an inspiring district.


Keyfacts

  • HGK is a client of CORE IDEA
  • HGK is a Europe-wide company group for integrated transport and logistics services
  • Communication for a business district with an area of 550,000 m2 in the north of Cologne

in Detail

  • Digital Ecosystems, Design, Real Estate Marketing

    • Naming
    • Brand Appearance
    • Website
    • Brochure
    • Website
    • Project Film
    • Social Media
    • Content & Story

Client

  • 1 Management
  • 1 Project Management
  • 1 Marketing Management

Breitetiefe

  • 2 Strategy & Consulting
  • 1 Project Management
  • 1 Art Direction
  • 1 Content Creation
  • 1 UI/UX Design
  • 1 Programming

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