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DORNIEDEN ZOO EINS Düsseldorf: Quality of Life in Every Square Meter
 - Authentic Brand Identity for an Exclusive Residential Quarter

DORNIEDEN ZOO EINS Düsseldorf: Quality of Life in Every Square Meter

Authentic Brand Identity for an Exclusive Residential Quarter

The Düsseldorf Zoo district in the Dusseltal neighborhood is one of the most sought-after residential areas in the state capital. Amidst this exclusive environment, DORNIEDEN has created a completely new residential quarter: ZOO EINS. With its unique location and timeless architecture, the project offers exceptional living quality. Our task was to develop a distinctive brand identity for ZOO EINS and establish the quarter as Dusseltal's premier address through a targeted, integrated communication campaign. Additionally, with ZOO EINS, DORNIEDEN entered the absolute premium segment for the first time – making this a doubly exciting task for us.

Challenge and Goal:

From architecture to equipment to marketing: Everything should reflect the exclusivity and special character of the project. Because during the development of ZOO EINS, DORNIEDEN placed the greatest emphasis on quality and attention to detail. Our goal: Highlight the unique features of ZOO EINS and attract both potential buyers and investors to the project.

Our Strategy

It was clear to us that to achieve this goal, we needed to develop a brand identity that makes the elegance and modernity of the residential quarter tangible.

We placed great importance on harmoniously coordinated communication measures that ensure a coherent and unified brand experience. These included thoughtful branding, high-quality visual design, as well as targeted marketing and PR measures. Every component of the campaign was carefully designed to emphasize the exclusivity and outstanding location of the project.

Results & Impact

The result of our work is a credible brand identity and communication strategy that has established ZOO EINS as the leading address in the Düsseldorf Zoo district. The campaign highlights the modern and exclusive living options of the quarter and specifically appeals to both buyers and investors. Through the harmoniously coordinated measures, we were able to create a strong brand experience. The high demand and positive feedback to the project confirm the success of our strategy: ZOO EINS is now known and appreciated as a first-class residential address in Dusseltal.

Keyfacts

  • The DORNIEDEN Group is a client of CORE IDEA.
  • DORNIEDEN General Construction focuses on the uniqueness of living. For over 100 years, the company has developed and built single- and multi-family homes that are characterized by bespoke living concepts.
  • ZOO EINS consists of:
    3 city palaces with a total of 30 spacious condominiums
    7 single-family villas with approximately 200 m2 of living space
    14 semi-detached houses with approximately 175 m2 of living space
    8 semi-detached houses with approximately 150 m2 of living space

in Detail

  • Design, Real Estate Marketing

    • Name Development
    • Logo Development
    • Brand Development
    • Area Marketing
    • Sales Support
    • Digital Brochure

Breitetiefe

  • 2 Client Consulting
  • 1 Art Direction
  • 1 Text and Conceptualization
  • 1 Project Management

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