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Verbindung mit der Geschichte
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Denkzeichen Innsbruck
Do not forget those who were no longer allowed to be part of society
In early 2022, a pitch for the Memorial Sign initiative was launched in Innsbruck (Tirol) to remember those citizens of Innsbruck who became victims of National Socialism.
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02Kommunikationsidee
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03Pathos
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04Awareness
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- Project period: Pitch | January - March 2022
- Services provided: Communication strategy, design, product development, pitch presentation
- Challenge: Not to reduce those affected to their victim status but to depict them as full members of the community
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Result: Although we were unable to decide the pitch for ourselves, we are proud of our elaboration. The competition was decided in March 2022, but the first memorial signs were not installed in Innsbruck until a year and a half later - more on that here.
A campaign on this topic or any necessary explanatory work has not yet been realized.
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Breitetiefe
- 1 Strategy
- 1 Project Management
- 2 Concept Developers & Copywriters
- 2 Art Directors
- 2 Graphic Designers
- 1 Historian
- 1 Product Designer
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- Hanna Peluso-Nemec