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B3 Development - Corporate Presence - Project Developer for a Fulfilled Life in Old Age

B3 Development - Corporate Presence

Project Developer for a Fulfilled Life in Old Age

The project development platform B3 Development was specifically established for housing models for the elderly. At its core is a residential product with services, operator-free and scalable.


B3 combines the expertise of residential construction, commercial and technical project management, and the development and implementation of relevant pipelines. The residential buildings are planned with versatile ground floors, augmenting spaces for community, society, and services with commercial uses.


Another central aspect of B3 Development is the focus on ESG (Environmental – Social – Governance). In projects, the future viability of investments and the contribution to social-ecological transformation of society through urban development are always considered.

Additional Service Description

Since the beginning of the project, BREADTHDEPTH has accompanied the company B3 Development, providing some guidelines for the brand.


BREADTHDEPTH implements various measures for the brand presence – among other things, a logo was designed, the corporate design developed, and the website created.


For the new corporate presentation, various elements were realized:


  • With the development of logo and corporate design, we give B3 Development a modern touch and ensure unique branding
  • Development and production of letterheads, business cards, and a New Year's card
  • The B3 acquisition profile was also revised in the new design and a PowerPoint master was developed based on the corporate design


We also create the complete corporate presence of B3 Development online:


  • Initially, a "Coming-Soon" landing page was designed and programmed
  • This was followed by the implementation of a more complex and comprehensive website for B3 Development, featuring clear navigation, animations, and a distinctive look

B3 Design

In close consultation with the client and considering the target group, an individual design was developed using mood boards. The logo of B3 Development typographically connects the "B" and the "3" to create an unmistakable trademark. By using different shades of blue and the highlight color Lime in the corporate design, the external appearance is complemented and the brand identity is completed.

Result & Impact

With the new and modern brand presence, we help the client gain recognition in Germany. The unmistakable design and coherent business documents allow the company to communicate and perform consistently and to convince with a cohesive overall identity. Additionally, B3 Development is clearly positioned and discoverable for investors and clients through the newly developed online presence. BREADTHDEPTH ensures that B3 Development brings a fresh breeze to the real estate sector and achieves its own goals.

  1. 01
    MODERNITY & CLARITY
  2. 02
    CREATION OF A UNIFIED BRAND IDENTITY
  3. 03
    CONTEMPORARY TRANSPORTATION OF BRAND ESSENCE
  4. 04
    UNIQUE DESIGN FOR ONLINE AND PRINT

Keyfacts

  • B3 Development is a client of CORE IDEA
  • Project period: ongoing since the end of 2023
  • Highlights: Logo design, development of corporate design including business stationery, New Year's card and business cards, creation of website
  • Result: A unified presence that makes the brand appear distinctive and modern

in Detail

  • Design, Real Estate Marketing

    • Brand Design
    • Typography
    • Print Design
    • Web Design
    • Online Communication

Client Statement

"BREITETIEFE – as catchy as it is true: for 20 years I have worked with Kai Engelmann and COREIDEA. In very open discussions on what makes real estate and location positioning, target groups, and marketing. And I missed nothing. Until Kai introduced me to BREADTHDEPTH: even more interlocal, interdisciplinary, the creative process dives deeper into diversity (BREADTH) and the solution (DEPTH). My congratulations to this team. My thanks for the opportunity to work with you." Alexander Happ, Managing Director and Partner B3 Development - with COREIDEA on the side at Interboden and BUWOG

Client

  • B3 Development:
  • 1 Management
  • 2 Project Development

Breitetiefe

  • BREITETIEFE:
  • 2 Strategy & Consulting
  • 1 Project Management
  • 2 Art Direction

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