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BUWOG Dahmeglanz

BUWOG Dahmeglanz

BUWOG is developing 52° Nord, a unique and multi-award-winning residential quarter which is one of a kind in Berlin. The long-term project, which covers various construction sites and sections, is being developed in Berlin-Grünau, located directly alongside the banks of the Dahme River. The project concept is based on the maritime character of the individual construction phases, which reflect the premium location on the waterfront. CORE IDEA has been managing this large-scale construction project ever since the ground-breaking project took place. 

BUWOG Dahmeglanz is being built on the remaining construction site of 52° Nord, adding the final piece to a mosaic covering a total area of 100,000 m². This is where 52 apartments are being built in two buildings facing the river. BUWOG Dahmeglanz, with its elaborate ceramic façade matching the glitter on the water, is possibly the most exclusive part of the entire project. 

The development of the name and logo makes the exclusivity of the property stand out. The brochure impresses with its premium design featuring lacquered, tactile relief applications. Visually, haptically, and in its confident but never pretentious tone, this brochure shows that this is a first-class real estate project. Additionally we have created an digital version in an English-language which reflects the cosmopolitan side of Berlin for international customers.

Keyfacts

  • BUWOG is a client of EPS
  • BUWOG realizes residential new builds nationwide
  • In Berlin, BUWOG is one of the leading private project developers
  • Communication for the quarter 52° Nord with approximately 100,000 m2 of space
  • Project start: 2013

in Detail

  • Digital Ecosystems, Design, Real Estate Marketing

    • Brand
    • Communication
    • Content & Story
    • Area Marketing

Client

  • 1 Sales Management
  • 1 Project Management
  • 2 Marketing Management

Breitetiefe

  • 2 Strategy & Consulting
  • 2 Project Management
  • 1 Art Direction
  • 1 Content Creation

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