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BÖHLERLEBEN

BÖHLERLEBEN

The vibrant, forward-looking urban district in the Düsseldorf area

Further Service Declaration

For the new 130,000 m2 real estate project directly next to the Böhler area, we developed the compelling and differentiating name BÖHLERLEBEN, which clearly conveys the location.


The designed corporate design of the project brand establishes a unique positioning as a vibrant urban district at the border to the state capital Düsseldorf.


With BÖHLERLEBEN, a diverse district is emerging where living and working creatively come together. The innovative new construction project will be an attractive and sustainable neighborhood for people with various lifestyles – with a primary school and a district square of 6,000 m2


The developed communication concept aims to build a positive image and increase the project's awareness to repeatedly arouse curiosity and interest among our potential target group throughout the years of development.

Result & Impact

With the brand, corporate design, and the complete communication concept, we have created the right framework and solid foundation to successfully market the project in the long term.


BÖHLERLEBEN should be something special for everyone and can mean so many different things to all, as it is full of new possibilities. This is the vision and positioning of the project development.

  1. 01
    Spirit

    Challenges are not obstacles for us, but opportunities to grow - individually and as a community.

  2. 02
    Commitment

    We hold ourselves and our employees to high standards. In this sense, we encourage self-responsibility, innovation, and creative drive.

  3. 03
    Promise

    For this, we not only offer trust but also guarantee appreciation, consideration, safety, and solidarity.

Keyfacts

  • BPD is a client of CORE IDEA
  • BPD is one of the largest project and area developers in Europe
  • Communication and marketing for a mixed-use district with an area of 130,000 m2
  • The property will include approx. 450 residential units, a daycare, a primary school and a district square of approx. 6,000 m2
  • Project start: April 2020

Client

  • 1 Project Management
  • 1 Marketing Management

Breitetiefe

  • 2 Strategy & Consulting
  • 2 Project Management
  • 1 Art Direction
  • 1 Content Creation

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