Content first: The (often) underestimated success factor in web projects
Why do website and shop projects often get delayed just before the finish line? More often than not, it's not the technology, but missing content. Content is not just a gap filler at the end of a project – it plays a key role in whether a website is understood, builds trust, and achieves impact.
Why 'Cheap Shops' Become a Strategic Dead End in B2B
An online shop is not a one-time project, but an ongoing business. Seemingly inexpensive e-commerce solutions often turn into costly dead ends because many companies underestimate the true costs.
What does it mean to be local?
What consumers associate with local brands—and what that means for brands.
Mistakes as Fuel for Future-Proofing
The BREITETIEFE Breakfast Event: A “F**k Up Morning” on Hustling, Failure, and Aha Moments
From Prompt to Presence: Why AI Can Be More Than Just a Tool
AI has long been a tool in everyday agency work. It takes on a whole new dimension when it becomes a dialogue partner.
Brand Loyalty on the Slopes
My relationship with Fischer didn't start in my mind, but in real life.
GEO: How Brands Stay Visible in the Age of AI
AI answers questions—but cites few sources. For many users today, if a brand isn’t present on ChatGPT and similar platforms, it might as well not exist. GEO is changing the way visibility is created.
