After our successful debut in November 2024, the third edition of our unconventional breakfast event “Spilling The Tea” took place today at the Leokino in Innsbruck. A special date: October 21, 2025, also marks the 45th founding day of ACC, the origin from which BREITETIEFE emerged.

Today, Alexander Dresen, Hubertus Winkler, Hanna Peluso-Nemec, and Dominik Jais continue the joint idea—with fresh perspective, clear attitude, and the conviction that communication is effective when it is genuine.

Quiet? Loud? Above all: consistent! Sustainable communication is not created by scattering colorful messages but through attitude, clarity, and continuity. The breakfast discussion by BREITETIEFE focused precisely on this: Josef Margreiter in exchange with Hanna Peluso-Nemec about the Brand Tirol and how communication can unfold its impact when it has substance.
Also in focus: Alexander Koch, who, together with his team, leads Koch Doors in the second generation—discussing with Hubertus Winkler and Birgit Wagner of BREITETIEFE about communication as a door opener and the art of combining values with innovation. The conclusion was spontaneous: In an unscripted dialogue, partners from the BREITETIEFE "Fish-Bowl" drew random questions—and discussed what sustainable communication truly means, which advertising they would have liked to create themselves, and why the merger under the BREITETIEFE umbrella makes sense.

Away from the stage, the breakfast event provided a space for interdisciplinary exchange. Participants included Johann Koch (Koch Doors), Christoph Kluge (MED-EL), Bettina Hinter (MPREIS), Gotthard Schöpf (Original Kinderhotels Europe), Melanie Rath (Kaufhaus Tyrol), Katharina Walser (Land Tirol), Peter Zöch (Snøhetta), Andreas Sailer (Hechenbichler), Stefan Klausner (WEI SRAUM Designforum Tirol) and of course many more—a high-profile network that reflects the open character of the event.

Were you there? Wonderful, thank you for taking the time to start the morning with us. If you have feedback or a suggestion for the next topic to be negotiated, let us know. Email us at birgit.wagner@breitetiefe.com!