Personal. Digital. Brand strategic. The location: Leokino Innsbruck. The mood: alert, open, inspired.

Identity today is revealed in many layers: in our feeds, on our skin, in our brand representations. This is exactly where the second edition of Spilling The Tea began.

Hanna Peluso-Nemec (brand strategist and CEO of ACC) and Jana Windhaber (art director) provided exciting insights into what makes strong brands today – and how identity becomes a strategic superpower.

Aleksandra Kriner from Goldfuchs Tattoo shared her perspective as a tattoo artist: How do tattoos become the language of self and external communication? An intensive, very personal approach.

Nikolaus Staudacher, an expert in gamification and e-sports, spoke finally about digital identities – about avatars, skins, and the question of why our digital twins sometimes tell more about us than we do ourselves.

As always with Spilling The Tea, it was not only about listening, but also about speaking, networking, and laughing. The mix of breakfast, keynote speeches, and open discussions makes the event a staple in the Tyrolean creative and communication scene. Representatives from Tirol Kliniken, MPREIS, CURA Cosmetics, Energy Agency Tyrol, Snøhetta, Alpenzoo, Original Kinderhotels Europe among others were present. A strong network, opening up to new perspectives – in the spirit of the format.