The joint journey began in the late winter of the previous year when Koch Türen approached the Innsbruck agency for brand communication and web technology with the task of creating a new website. "In conversations with the client, we found that there was no strategic foundation on which a new website could have been built both visually and content-wise," explains Hubertus Winkler, managing director of the ACC digital agency, adding, "We then advised the client to review the company and brand values with us as the first step." The team at Koch Türen was open to this initiative, so the foundation was laid first. "Thus, in the first step, we initiated a strategic process, as we generally consider this essential. Good communication requires a strategically thought-out foundation," says Hanna Peluso-Nemec, head of the ACC advertising agency, adding, "For us, the master narrative and personas form the foundation – they serve as our compass in communication."

For Andreas Koch, managing director of Koch Türen, the approach was new and surprisingly positive. "Collaboratively, we worked with the ACC team to develop topics and priorities. The result is our master narrative, in which it is recorded who we are, where we stand, and where the journey is going," says Andreas Koch. The results were made accessible to all employees on-site in the company and the plant as part of internal communication. "The response is exclusively positive," reports Andreas Koch. Once the strategy process was finalized and the results were consolidated, the design of the user interface and the new website began, as important trade fairs were approaching in Germany and internationally. The communication strategy groundwork was translated into a needs-oriented user interface that meets the target groups where they feel comfortable and gradually introduces them to the relevant choices, making them a temporary professional in the door business. The core piece of the new web presence is the door configurator, with which interior doors can be planned in a few steps. Here, specialists from ACC Digital, led by Hubertus Winkler and Dominik Jais, took over. "Fundamentally no technical challenge, but if the user experience is to be sustainably impressive and features like floor and wall color changes are considered, then it can get tricky," reports Hubertus Winkler. The challenge here was particularly in translating and merging the production-driven logic of the product data in such a way that the user interface is simple, pleasant, intuitive, and already anticipates the finished product with joy. Furthermore, all door details, from fittings to surfaces and stock systems, had to be individually rendered. Also, timing-wise, it was a thrill! But teamwork on both sides made it possible, and on time for the world-leading trade fair BAU in Munich this April, the new Koch Türen web presence went online.

However, redesigning the website was not the end. "Many of our customers are inspired by social media channels, and our partners are also represented there," says Alexander Koch, who leads sales at Koch Türen, adding, "It was simply time for us to open up to these channels and use them to create visibility for our products." With a focus on personas, a content strategy was developed to guide communication in social media. Lastly, a new visual language was developed. "In our analyses and research, we found that the competition presents their products almost exclusively as cutouts. But doors are everyday objects for people and primarily design elements in very personal areas," says Hanna Peluso-Nemec, adding, "Therefore, it was important for us to find a visual language in which product and person find space, and we show real scenes from life. These can also be imperfect." With photographer Heidi Pein and filmmaker Robert Grünberger, we found the perfect sparring partners to capture these scenes for Koch Türen.

There is no rest on either side, as there is still much to do. Both teams are currently preparing for these topics together to further develop the Koch Türen brand and help it gain more visibility in the German-speaking and entire European region.