The office real estate market is undergoing change. New work environments and changing user needs present classic office concepts with major challenges. Vacancies threaten or already exist, and returns are declining. At the same time, stricter climate protection regulations and increased sensitivity to sustainability issues are raising investment pressure, especially for existing buildings.

A large part of office buildings are barely leasable because they are 20 years or older and no longer meet today's standards. Social developments have drastically changed the way people work, and thus also the expectations for buildings. This situation presents an economic challenge for owners but also offers potential to revitalize the old and prepare it for the future. This requires proactive action today, as it's the only way to preserve the property's value. Revitalization involves not just renovation or refurbishment, but a comprehensive repositioning of the property.

In this shift, revitalization offers promising opportunities. It is important to adapt the property for marketing to the current demands of the market and users, thereby increasing its attractiveness and competitiveness. The right partner enables not just a superficial modernization but a holistic and successful repositioning with thoughtful interior design and comprehensive real estate marketing. Through an identity-establishing repositioning and adaptation to current needs, unused spaces are once again prominently spotlighted for potential tenants.

What do users want from office real estate today and in the future? How do they wish to work? Answering these questions is crucial for developing the best solutions.

New work environments require flexible and adaptable space concepts and diverse usage options. Compelling entrance areas, open spaces, co-working spaces, and multifunctional areas create an inspiring environment that fosters the creativity and productivity of employees.

Through the integration of new space usages, communal areas, innovative gastronomy concepts, or bookable meeting offerings — for example, on a new rooftop terrace — vibrant places arise that offer flexible freedom for office space users and contribute to tenant retention.

The attractiveness of the office plays an important role in employee satisfaction. They feel additionally comfortable in appealingly designed, bright spaces that impress with adaptable work areas and effective acoustic concepts. These multifunctional areas enable modern work, promote community, and enhance well-being. As a result, employees enjoy coming back to the office and identify more closely with their company.

Branding and marketing presence are central in the communicative repositioning of a property. With a new, creative upgrade that spans from name and logo development to color schemes to target audience-relevant communication, the leasing of the property is effectively increased — for example, with a clear microsite, a premium digital exposé, or comprehensive location marketing.

The experts at BREITETIEFE are reliable and experienced partners for revitalizing and repositioning office properties, offering comprehensive advice and transparent support throughout the entire project. All with the goal of sensibly and sustainably meeting the challenges of the modern office market — to preserve or create new values.

Through our innovative utilization concepts with various scenarios and individual planning and design, we can turn vacant properties into attractive and future-proof business locations again. With careful implementation and management from start to finish, successful revitalization projects lead to effective marketing. All from a single source, without additional interfaces, and with economic security.

This is how we create sustainable and inspiring work environments.

Office properties that have seen better days repositioned: BREITETIEFE developed smart concepts for CONNECT and H299. For example, outdated entrance areas on the ground floor were redesigned and transformed into inspiring spaces that impress from the moment of arrival and offer quality for staying. The result: new designs, high-quality materials, thoughtful acoustic concepts, and usable meeting areas. And new attention for marketing.