Digitization per se has no added value! Only when we simplify and improve processes or create new opportunities for collaboration does digitization reveal its magic!
Digital transformation is not a trend, but an evolutionary step in the optimization of work processes. Targeted digitization leads to the optimization of processes and eases the way people collaborate. Innovative tools promote collaboration and elevate information exchange to a new level. The computer-assisted networking of data and people is not the future but already the present.
The nice thing is: tools are created that help make work easier and faster and allow information to flow more transparently. They facilitate documentation and increase the satisfaction of both customers and employees alike.
If documents and agreements are no longer sent by mail, it saves not only time but also the costs for paper, printing, postage, and storage. Productivity increases while the error rate decreases.
Documents, product specifications, order data, partner data, etc., are necessary to fulfill ongoing inquiries from customers and partners. Previously, various programs and search queries were needed to have all the information ready. Now, in an integrated tool, all information is centrally available and solving the inquiries becomes a breeze.
Digitization generates data that can be used for analyses and data-driven decisions. Clicks from customers or suppliers, the number of inquiries on certain topics or areas, etc., replace speculation with valid data and help to make targeted decisions or identify and address problem areas.
Digital technologies open up new possibilities for innovations and business models. If processes were previously associated with cumbersome coordination requirements to overcome temporal and spatial barriers, a guided process and system architecture helps to overcome these. Processes in product design can take place decentrally and in a coordinated manner.
As the first step towards meaningful process simplification with digital tools, I recommend finding answers to the following questions for yourself:
I would be pleased to discuss them in a virtual or personal meeting.
For over ten years, the PhD in Social and Economic Sciences has brought a perspective on the world of technology that focuses on people and (brand) experiences: Technology defines possibilities, yet always remains a means to an end.
Hubertus Winkler Digital Strategist T. +43 512 52005-33 E. hubertus.winkler@breitetiefe.com
