An insurmountable mountain of data has long since let his coffee go cold. A stressed product manager is wandering through a labyrinth of outdated databases and confusing spreadsheets on his laptop in a desperate search for the latest version of product data. 

Who is unfamiliar with this situation, or at least not unaware of it? Sophisticated personalized marketing strategies are ready, if only the "basics" were in place: We need the current product highlights, approved by production and legal, ready for print materials, online advertising, landing pages, and info screens in the foyer. But no, here the motto is more “seek and you shall find” – hopefully.

The basic principle of centralized data storage: Data records for the same entity exist exactly once. Such centralized data storage avoids chaos because all relevant data is organized and easily accessible in one place, without needing to be redundantly stored and managed in different locations.

The product manager enjoys the ease of centralized data management, which allows him to see and edit all relevant data, files, certificates, etc., of his products at a glance. Thus, he has everything ready, suitable for use in his sophisticated personalized marketing strategy: print materials, online advertising, landing pages, and info screens in the foyer - everything is equipped with the correct and latest data. At the push of a button.

Moreover, it's easy when his colleague from the PR team asks if he can tell her the date and names of the latest product launches. “Sure, no problem – order is half of life!” he says, sorts the data by publication date, and has the answer ready.

• The same data or data attributes are needed by multiple systems.
• The system architecture clearly defines which system leads for which data or data attributes.
• Interfaces between systems make it unnecessary to change data twice or three times, or prevent data from being changed in multiple places within the company.
• The data is visible where it is needed. In analysis tools, it can be further aggregated and processed.
• Systems and exchange methods tailored to connectivity deliver data in the desired channels such as website, webshop, newsletter system, product catalogs, apps, presentation tools – highly up-to-date and controlled.
  

This centralized data storage means all data is centrally managed once, ensuring information and messages are correct and up to date at all contact points. It saves time and effort in the search for information and can ensure all communication channels benefit from the same data status. Welcome to efficient and error-free data management for every product manager!

1. When creating an image and product brochure, the focus is on the messages and the design of the brochure, not on the existing product data. This improves quality and reduces the project duration to about three months.
2. When creating a presentation tool for the field service or a trade show booth, you can fully concentrate on new possibilities for user guidance, interaction, and animation, relying on the accuracy of the product data. This makes it simpler and faster. Concept, design, and implementation can thus be completed in two to three months.
3. And much more – the possibilities are (almost) limitless

Do you also want to enjoy work that goes off without a hitch? Then dive into the possibilities of appropriate data management systems that make this dream come true, or schedule an exchange of ideas with Hubertus Winkler. At BREITETIEFE, we help you optimize your data storage. We work with the open-source system PIMCORE, which we optimally tailor to your needs.