Good advertising sells. But when is advertising good? Quite simply: when it succeeds in reaching the target group with relevant messages on the right channels and persuades them to perform a desired action. But what sounds so simple is becoming increasingly complex. We understand the connections, use the new opportunities for reaching target groups, and develop agile campaigns that not only sell but also positively contribute to the image of the brand and the company. 
Our experience is based on long-standing cooperation with numerous renowned national and international retail companies. Thus, we are able to actively shape the necessary transformation process.

1. Analysis & Objective
Only those who know and understand their target group can take the right and promising path. Furthermore, a clear understanding of what is to be achieved is required. 

2. Positioning & Strategy
The brand core is the basis for successful trade communication. On this basis, credible, experiential, and activating actions or campaigns can be developed.

3. Concept & Communication
Consistency in communication is of elemental importance given the numerous touchpoints along the customer journey. However, consistency is not a contradiction to agility, development, and surprise.

A thorough analysis of the company, competition, and target groups is essential for developing convincing concepts. In particular, profound knowledge of target groups and their insights, translating into personas, provides a solid foundation for successful concepts and campaigns. The goal is to create activating stories that appeal to people rationally and emotionally. And lead them to the brick-and-mortar store or the online shop.  

The brand core is the key to communication. It defines the brand's promise and ensures the connection to the target group's needs. This creates trust and loyalty. 
To define the brand core, we recommend holding a workshop.

Developing a clear strategy sets the right path for marketing. It must sustainably differentiate itself from the competition, be relevant and experientially accessible in the market, and ensure clear visibility to the target group. 
Over time, the strategy must always be further developed evolutionarily.

Targeted activation of existing and potential customers takes place with various measures – online and offline. For example, in print (flyers), online (display ads, newsletters, SEA, etc.), at or in the market (store design, parking lot, billboards, entrance area, digital signage, ceiling hangers, info counter, etc.), out-of-home marketing, in digital channels via social media or on the company website. Therefore, campaigns or promotions must work across all touchpoints and in all formats.