Precise concepts for all facets of real estate marketing - whether for living or working. Our expertise lies in tailored marketing and communication strategies for single properties, neighborhoods, and even entire area and district developments. We handle both new developments as well as repositioning and revitalization projects (refurbishment).
From 500 to 500,000 m2.

The thorough analysis of the project and its framework conditions is of particular importance for developing convincing concepts in the real estate sector. A comprehensive understanding of target groups and their insights, the real estate market, and the competition, as well as current trends, is crucial.

Only this way can intrinsic needs (functional, factual, emotional, social) and decision-making motives be identified. The goal is to create an authentic and relevant story that appeals to people rationally and emotionally.

It is crucial for all further steps in communication. The brand core defines the brand promise and connects to the target group's needs. Only this way is it possible to build trust.

The brand core remains true to itself, staying rooted in its vision, values, and personality. This includes especially tangible features in architecture, style-defining materials, outstanding sustainability aspects, or location advantages of the project.

To define the brand core, conducting a workshop is recommended.

The next step is to develop a clear strategy. It derives from the identity and sets the right course for marketing. The strategy must sustainably differentiate itself from the competition, be goal-oriented, and ensure clear visibility to the target group. This ensures precision and forms the starting signal for a consistent brand presence. In the course of long-term real estate projects, the strategy must continually evolve.

With the brand, the real estate project comes to life. It creates a special attraction between the target group and the property. The associations must precisely match the desires and decision-making motives. The name and design concept (logo, color scheme, imagery, typography) must convey a certain appeal and style confidence. This way, we develop a convincing brand experience that successfully meets the target group's expectations and conveys project features and peculiarities, such as architecture.

Here, everything comes together. Story, name, design, and strategy combine for a consistent appearance. The defined brand identity is reflected and published as content. The goal-oriented activation of potential interest occurs through various measures - online and offline. Communication is applied, for example, in print (exposé), location marketing (construction fence, construction sign), in out-of-home marketing, on digital channels through social media, or on the project's website. Therefore, the brand presence must function at all touchpoints and in all formats. In communication, the most direct contact with the target group is of highest priority.