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Classic Sales Promotion
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Performance Marketing
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B2B Sales Support
Performance & Sales
When it comes to convincing customers to buy from your brand.
Whether analog sales promotion or performance marketing - the goal is the same: to generate sales and continue to build and expand the brand.
Ensuring Sales
When it comes to increasing the sales of products or services, BREITETIEFE is ready. For decades, we have been intensively engaged in promoting sales processes for our clients, addressing potential customers, strengthening existing customer relationships, and ultimately increasing revenue. We draw upon a variety of proven techniques. Whether it's a creative campaign, discounts and special offers, vouchers and coupons, secondary placements at the POS (Point of Sale), or digital app-based loyalty programs. In recent years, we have successfully implemented various sales promotions for our clients. Important: Depending on the industry, product, and target group, the actions vary greatly. Therefore, every action must be strategically planned and professionally implemented. We put great emphasis on implementing brand-compatible actions.
Show Performance through Digital Channels
In performance marketing, our experts deal with goal-oriented and measurable digital campaigns, which are deployed on different channels depending on the goals and target audience. Data on user behavior and campaign performance are evaluated, and the paid advertisements are optimized and targeted accordingly, with minimal scatter loss. With a well-thought-out performance marketing strategy and derived campaigns, brand awareness can be measurably and traceably increased, revenues raised, and leads generated. We offer services in the following areas:
- Online Advertising (Search Ads, Programmatic Display Ads, Social Media and Audio Ads, Shopping and Local Inventory Ads)
- Email Marketing
- Search Engine Optimization (SEO)
- Online Sales Campaigns
- Measurability and Tracking
- Reporting & Dashboards
Selling B2B
In B2B (Business-to-Business) sales support, we specialize in implementing communicative measures, strategies, and activities. The main goal is to improve the communicative efficiency and effectiveness of sales in a B2B environment. Therefore, BREITETIEFE is not a systems house that sells CRM software or conducts market research - we develop specialized communication solutions, such as generating leads or improving training materials, for example, via gamification. Playful concepts positively impact performance more than traditional training. Many of our clients also have their sales materials revised by us or rely on digital solutions offered by BREITETIEFE. Many clients use our PIM (Product Information Management System) to ensure product clarity and distribute the relevant data at the relevant touchpoints.
Sales promotion measures vary according to industry, product, and target group. They are often used as short-term strategies to create sales impulses and boost sales in a specific period.
In online marketing, it's important to be clear and present. We specialize in digitally activating brands and creating genuine target audience connections, supported by data-driven strategies and measurable results. – Faruk Borucu
Schedule a meetingWe send personalized emails and newsletters with relevant content, special offers, discounts, or exclusive information to strengthen customer loyalty and promote sales.
We support the optimization of websites for search engines to improve visibility in search results and thus increase visibility and traffic. We also pay attention to topics like voice search and optimization for AIs.
We use our own online promotions, discount codes, and time-limited discounts to encourage purchasing and thereby increase the conversion rate and ROAS in the short term.
By granting limited-time discounts or special offers, customers can be motivated to buy more quickly.
Targeted advertising campaigns that focus on specific products or services can increase customer attention and boost sales.
Distributing vouchers or coupons can provide incentives for customers to purchase products, especially when they are associated with discounts or special benefits.
Transparency is important to us. Therefore, our customers receive monthly or quarterly reports, which are discussed together. For this, we create interactive dashboards in Google Looker Studio, where we can consolidate all the data from the website, Google Ads and social media, Google Search Console, display networks, and email programs.
In order to deliver traceable results and derive metrics-based actions, tracking and comprehensive measurability along the digital customer journey are essential. We use tracking providers like Google, Matomo, and Piwik Pro to ensure this.
A striking placement of products in the sales area or special displays can increase visibility and promote impulse purchases.
Events like product demonstrations, competitions, or trade fairs can attract customers and increase interest in specific products or brands.
By introducing customer loyalty programs with rewards, discounts, or exclusive offers, companies can strengthen customer retention.
By strategically offering additional products (Cross-Selling) or upgrades to higher-quality products (Upselling), the average shopping cart value can be increased.
Providing flexible financing options or special payment terms can increase the incentive to purchase.