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Communicate technology emotionally
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The solution is the focus
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Show proven solutions
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Implement and communicatively use Environmental, Social & Governance (ESG)

Industry

If technical details can be translated into an emotional customer approach, industry communication is successful.

The LEITNER Metaverse Experience

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Lindner Traktoren auf der Wiese beim Mähen

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Digital Ecosystems, Content & Story

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Digital Ecosystems, Performance & Sales

Understand customer problems

It's obvious, but often severely neglected. Companies communicate extensively about their products, but all too often forget the customers' problems that need solving.

Communicate technology emotionally

Naturally, as a manufacturer, you are convinced of your products. There are pages of technical information. But in the end, it is emotional arguments that convince. These are often missing.

Choose the right channels

Through which channels do I reach my customers? Who are my customers, anyway? The persona concept and a touchpoint analysis help to make the right decision.

Secure decisions

The right communication after the purchase makes customers fans of the brand and subconsciously helps to win new customers.

Measure conversions

Which measures lead to success? By measuring conversions, the budget can be profitably distributed.

From our perspective, business-to-business communication is one of the most exciting tasks – the reasons lie in:

Complex problem solutions
In many B2B industries, it is about providing complex products, services or solutions. This presents an interesting challenge for us.

Long-term relationships
B2B relationships tend to be long-term and based on trust. Communication must be aimed at building and maintaining solid relationships.

Technical expertise
B2B communication often requires a deep understanding of the products, services, and industries you work with. This offers us, as an agency, room for continuous learning and growth.

Creative solutions convince
In the often interchangeable B2B communication, creative approaches can be the key to success. This requires innovation and creativity from both the client and the agency.

Global perspectives
Many B2B companies operate in global markets and have international customers and partners. Communication in a global context is fascinating as it encompasses different cultures, languages, and business practices.

Innovative technologies
B2B industries are often pioneers in introducing and applying innovative technologies. As an agency, we find this very exciting.

ESG (Environmental, Social, and Governance)
Industry companies face challenging times regarding ESG. Only those who successfully follow the ESG path will remain competitive. In communication, there are new opportunities to stand out from competitors and also score points with new employees.

Translating complex technical information into clear messages and telling unique emotional stories that captivate relevant target audiences: that is our task. – Hanna Peluso-Nemec

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