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  1. 1

    Insights – Receive the right insights and information about the respective communication landscape

  2. 2

    Planning – Define who is at the center of communication and accordingly choose the strategy and channels

  3. 3

    Integration – Achieve maximum budget efficiency with the right mix of campaign channels used

  4. 4

    Impact – Identify, measure, and analyze the relevant KPIs

Healthcare Marketing

Successful communication in healthcare requires far more than merely bringing patients and medical professionals together.

Strategic Imperatives

Which brand, medical, or customer strategy is in the foreground?

Strategic Translation

How can this strategy be translated into effective action points?

Conversions

Which content or service leads to the desired conversions, i.e., actions and changes?

Tactics

Which channels offer the ideal leverage for effective implementation?

Planning

Which channels are suitable, cost-efficient, and effective?

Measurement

How can we measure interaction and engagement?

Successful communication by healthcare providers lies primarily in developing the right understanding of the respective patient needs and the requirements of medical professionals for therapeutic treatment methods. Breitetiefe develops the right strategic process with you to develop trustworthy and successful concepts and communication platforms.

Experts in Healthcare Communication

Whether OTC, medical technology or pharmaceutical products, whether patient communication or the communication of RX products, whether creative campaign ideas or digital ecosystems:


If you are looking for the right sparring partner for your healthcare marketing, we should talk. From strategic planning to efficient implementation to success analysis and monitoring. Our expertise in the healthcare sector will help you.

"Our focus is primarily on being a trusted advisor for innovative multinational healthcare organizations. To achieve this, we develop, support, and measure pragmatic, evidence-based multichannel strategies and company-wide digital innovation and transformation programs that provide a clear advantage in current and future competition."

Talk to Carsten