Digital games have not only arrived at the center of society in recent years but have also evolved into one of the most revenue-generating entertainment markets in the world. Over 3 billion people regularly use games and invest about 200 billion dollars annually in this activity. Also, in the DACH region, about 60% of the total population plays with great passion.

This digital medium, with its numerous enthusiastic communities, offers companies and brands various promising interaction opportunities. Together we enter the world of digital games, learn about the framework conditions and intricacies of this environment, and work together to develop the most promising approaches to score points here and emerge as winners.

Gamers today are more complex and fragmented than ever. They have very diverse profiles and engage with digital games in various ways. Classical demographic characteristics are less relevant here. The focus should be on how players utilize their games and consume game-relevant content. On the other hand, game titles can provide important insights into lifestyles and situations. As diverse and unique as different game genres are, so are their users.

Together we identify suitable games and communities that align with the values, goals, and of course, the products of our partners, and develop an individually tailored strategy so the brand can successfully immerse itself in this ecosystem and participate.

The opportunities for brands in the gaming and e-sports environment are very diverse. From classic advertising placements on various trending platforms, through sponsorships of e-sports teams or gaming influencers, to Go2Community strategies with specially developed products or even geotagged in-game activities – the interaction possibilities are almost limitless. Central to this is a clear focus on quality content, accompanied by entertaining, authentic storytelling, making the community feel genuinely respected.

If we meet this challenge together, brand activities will be valued above average by the otherwise critical target audience. Here, too, we always stand by our players and jointly develop a sustainable game plan that not only works in the short term but aligns with the company's long-term goals.

After the game is before the game. And we take every single match we follow together just as seriously. In the world of digital games, there is no copy-paste. Hype games change rapidly, new trend platforms emerge, and communities shift. We focus on continuity, stay true to the brands and players, stay on the ball, analyze without compromise, and flexibly adjust tactics and strategies for the next round together.

Games have always been central pillars of our society, and so have come to stay. They offer unique opportunities to interact with people in an environment marked by passion and enthusiasm. Together with brands and communities, we build stone by stone, pixel by pixel on new levels, new quests, and a gamified future.