1

Know your own values and external perception.
2

Understand the expectations of potential employees.
3

Clearly communicate culture and specialties.
4

Keep promises – no ifs or buts.

Employer Branding

Is more than personnel marketing – much more. To attract and retain the right employees today, a comprehensive strategy for positioning in the employer market is needed. And a reliable tactic to anchor the employer brand internally and communicate it externally.

The ideal solution for your company

Know who you are.

Every company has an employer brand, which is composed of the stories of people who have come into contact with the company as an employer. Our EB process begins by assessing the status quo and clearly defining the values of the employer brand.

Understand employees.

In developing employer brands, we use the personas concept: because we want to know exactly who we are dealing with. In this sense, we develop the internal and external employee personas in workshops, including their life realities, communication habits, and their needs as well as their expectations of the employer.

From the heart of the brand.

Successful employer branding comes from within - from the heart of the brand. Therefore, engaging with values and culture is our top priority. Based on this, we develop employer branding strategies that work - and inspire both existing and potential employees.

Communicate culture and uniqueness.

Employer branding means capturing and shaping the employer brand in its complexity. We do this by highlighting the company's culture, the desired change, and the uniqueness of the employer brand.

Inspire employees.

Based on the employer brand, we define touchpoints through which we reach the right people - especially in social networks. In addition, we support companies in drawing the right conclusions from the analysis and the EB personas and implementing structural changes in the company. From the recruiting website to optimizing recruiting and onboarding processes to internal culture and values work.

Seen here: Employer branding & recruiting measures for customers like Bezirkskrankenhaus Schwaz, Stihl, and Tiroler Rohre.

Employer Branding

Employer branding is the intelligent combination of essence, expectation, and uniqueness as an employer – formulated and designed to excite new and existing employees. And it is a demand on the company to develop honestly and authentically.

Do you want to excite the right people for your company? Our employer branding expert and certified Employer Brand Manager Marco Neher looks forward to your inquiry.

Talk to Marco

Free Initial Employer Branding Consultation

The right answer is always different. In the free initial consultation, we talk about your challenges and expectations of employer branding to recommend the best path for you.

Schedule an appointment

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