In the design process, abstraction plays an important role. Abstraction is the reduction of statements and visual interpretation to emphasize the fundamental or core patterns and principles. This principle is relevant in various design fields, be it graphic design, product design, architecture, or user interface design.

At Breitetiefe, we consider the following important in the design process:

• Reduction to the essentials.
• Generation of patterns and structures.
• Simplifying communication.
• Universal applicability.
• Focusing on user experience (UX).
• Development of design systems.
  
  

Following these principles, we attempt to reduce complex realities to their essential elements to create effective and appealing designs.

Design has the task of ensuring a close connection between the aesthetic appearance and the practical use or purposefulness of designed objects. It means that good design should not only be based on outward appearance but also on how well the design fulfills the intended function.
 
The form refers to the visual appearance, the aesthetic features, and the way an object is perceived. Function refers to the practical application or the utility the object is supposed to fulfill. The form follows an aesthetic dramaturgy and through appearance, we direct audience reactions and actions. Design can also be uncomfortable and precisely thus have an impact, or simply bring structure to existing elements. In many design fields, whether product design, graphic design, or web design, this principle is applied.

With design, we can deliberately arrange a function within a spectrum from uncomfortable, activating, or smooth, lightweight. The spectrum is always between disruptive design and conservative design.

Design that arouses curiosity helps to capture people's attention and promote their interaction with a communication medium such as a poster, an advertisement, a POS installation, a website, or any other designed environment. Curiosity is a strong motivation that can lead people to want to learn more about something or engage more deeply with a design.
 
In creative disciplines, such as graphic design, elements are deliberately used to capture attention and make the viewer curious. This can be through unusual shapes, colors, texts, or other design decisions. The experts at Breitetiefe always ensure that the achieved attention meets a clearly formulated message in the design process. Only in this way can it succeed in prompting the viewers to initiate a desired action.
 
Overall, a design's ability to arouse curiosity contributes to creating a positive and engaged user experience. People are encouraged to discover or learn more and thus become more than mere users but rather involved participants.

Well-designed and thoughtfully crafted design remains relevant and appealing over time. This inevitably leads to a high value for the brand, as consumers love consistency. For design to have the chance to be value-enhancing, several points must be considered. On the one hand, valuable design impresses with classic principles like symmetry, balance, and clear lines and avoids time-limited trends. On the other hand, good design also impresses with functional longevity, leading to high user-friendliness. In particular, with international brands, too little attention is paid to overcoming cultural boundaries. If developed with foresight, it is possible to address a broad audience across cultures. Cross-cultural designs are also characterized by innovative simplicity. If a design fulfills the core requirements in a simple and effective way, it can endure over time. If it continues to impress emotionally despite its simplicity, it will certainly foster a sustainable relationship between the user and the design.