Design, Real Estate Marketing

In real estate marketing, design meets strategy. Aesthetics and efficiency unite to highlight properties and achieve exceptional results.

Understand customer problems

It seems obvious but is often criminally neglected. Companies communicate extensively about their products, but all too often forget the problems of the customers that need solving.

Communicate technology emotionally

Of course, as a manufacturer, you are convinced of your products. There are pages of technical information. In the end, however, emotional arguments persuade. These are often missing.

Choose the right channels

Through which channels do I reach my customers? Who are my customers anyway? The persona concept and a touchpoint analysis help to make the right decision.

Secure decisions

The right communication after the purchase makes customers fans of the brand and subconsciously helps to gain new customers.

Measure conversions

Which measures lead to success? If conversions are measured, the budget can be distributed profitably.

Business-to-Business communication, in our view, is one of the most exciting tasks – the reasons lie in it:

Complex problem solving
In many B2B sectors, it is about providing complex products, services, or solutions. This poses an interesting challenge for us.

Long-term relationships
B2B relationships tend to be longer-term and based on trust. The communication must aim to build and maintain solid relationships.

Professional expertise
B2B communication often requires a deep understanding of the products, services, and industries you work with. This offers us as an agency space for continuous learning and growth.

Creative solutions convince
In often interchangeable B2B communication, creative approaches can be the key to success. This requires innovation and creativity from both the client and the agency.

Global perspectives
Many B2B companies operate in global markets and have international clients and partners. Communication in a global context is fascinating as it encompasses different cultures, languages, and business practices.

Innovative technologies
B2B industries are often pioneers in introducing and applying innovative technologies. We find this very exciting as an agency.

ESG (Environmental, Social, and Governance)
Industry companies face challenging times regarding ESG. Only those who successfully navigate the ESG path will remain competitive. In communication, new opportunities arise to set themselves apart from competitors and score with new employees.

Translating complex technical information into clear messages and telling unique emotional stories that captivate the relevant target audiences: this is our task. – Hanna Peluso-Nemec

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