Personas & Touchpoints – Knowing who to communicate with and where
Content and Communication Strategy – Reaching the right people with the right messages
Channel Development and Engagement – Establishing channels for brands and building communities
Content Production – Accurate content for and across all channels
How brands attract attention in a digital world.
The focus of our work is always the human. Specifically: the people who matter for the brand - as employees, partners, customers. Therefore, our work always begins with the question of whom we reach through which channels and how. We work strategically and analytically, moving from persona conception through data and feedback from our campaigns to the specific person.
Content strategy is the art of reaching the right people with the right messages - in different media, on different platforms and with different formats. Our goal is to do justice to all communication recipients without losing sight of the big picture - the brand. Good content is different everywhere, but still recognizably the same. And a good communication strategy focuses on the digital world, but does not forget the analogue and the opportunities for brands that lie in classical press and media work.
To implement a multi-channel strategy, many channels need to be developed and managed. This is our focus, and we establish - together with our clients - functional and efficient processes to manage a variety of channels without overwhelming the respective organization and still generate the engagement necessary for successful community building. In this spirit, we serve different platforms and channels:
Many channels need to be filled and served with different formats, styles, and tones without jeopardizing brand consistency. We handle this with our in-house content production - from creating photos and videos to editing and subtitling, to creating channel-specific texts for social media, editorials, and press releases. We ensure that the right content is available on the right channels and not only looks good but also appears high-quality and professional.
Can we please finally learn to UNDERSTAND our audience instead of bombarding them aimlessly with boring content? Only then can we create valuable and authentic content for them. And only then do we create closeness and sincere connection. – Tanja Kostner
Start Your Story HereNo successful content marketing without a plan. In a comprehensive content strategy, we define communication goals, the channels to be managed, which content and topics are important for our target groups, and how they need to be prepared (tone). All derived communication measures follow this strategy.
In strategic detailed planning, specific storylines and matching editorial plans are defined based on the content strategy.
Instagram, Facebook, WhatsApp, LinkedIn, TikTok, Snapchat, BeReal, Pinterest, Spotify, Strava and more. In social media marketing, it's about sharing relevant and engaging content, promoting interactions, and building a community around the brand.
Each channel has different requirements regarding content formats and conventions. We offer content creation tailored to the tone and channels across text, video, and image. The content can be both digital and analog.
In close collaboration with our performance marketing team, we create content for emails and newsletters. These can be informative, inspirational, and/or sales-focused.
An important part of content marketing is the creation of text-based content. This includes press releases, articles, blog posts, and other content that aim to attract positive media attention and strengthen the brand.
Evaluation and monitoring of the created content is essential to ensure the relevance and performance of the content. Therefore, we continuously monitor the channels and regularly generate performance reports.