Brand & Strategy, Performance & Sales

In real estate marketing, design meets strategy. Aesthetics and efficiency unite to highlight properties and achieve extraordinary results.

Understand customer problems

It is obvious, yet often criminally neglected. Companies communicate extensively about their products but all too often forget the customer problems that need to be solved.

Communicate technology emotionally

Naturally, as a manufacturer, you are convinced of your products. There are pages of technical information. In the end, however, emotional arguments convince. These are often missing.

Choose the right channels

Through which channels do I reach my customers? Who are my customers anyway? The persona concept and a touchpoint analysis help to make the right decision.

Secure decisions

The right communication after the purchase closes turns customers into brand fans and subconsciously helps to win new customers.

Measure conversions

Which measures lead to success? If conversions are measured, the budget can be profitably distributed.

Business-to-Business Communication is, in our view, one of the most exciting tasks – the reasons are as follows:

Complex problem solutions
In many B2B industries, it is about providing complex products, services, or solutions. This presents an interesting challenge for us.

Long-term relationships
B2B relationships tend to be long-term and based on trust. Communication must be aimed at building and maintaining solid relationships.

Expertise
B2B communication often requires a deep understanding of the products, services, and industries you work with. This provides us as an agency with room for continuous learning and growth.

Creative solutions convince
In often interchangeable B2B communication, creative approaches can be the key to success. This requires innovation and creativity from both the client and the agency.

Global perspectives
Many B2B companies operate in global markets and have international clients and partners. Communication in a global context is fascinating as it encompasses different cultures, languages, and business practices.

Innovative technologies
B2B industries are often pioneers in the introduction and application of innovative technologies. We, as an agency, find this very exciting.

ESG (Environmental, Social and Governance)
Industry companies are facing challenging times regarding ESG. Only those who successfully navigate the ESG path will remain competitive. In communication, new opportunities arise to stand out from competitors and also score with new employees.

Translating complex technical information into clear messages and telling unique emotional stories that captivate relevant target groups: that is our task. – Hanna Peluso-Nemec

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