Digital Ecosystems, Design, Real Estate Marketing

In real estate marketing, design meets strategy. Aesthetics and efficiency come together to highlight properties and achieve exceptional results.

Understanding customer problems

It stands to reason, but is often criminally neglected. Companies extensively communicate about their products but all too often forget the customer problems that need to be solved.

Communicate technology emotionally

Naturally, as a manufacturer, one is convinced of their products. There are pages of technical information. In the end, however, emotional arguments are convincing. These are often missing.

Choosing the right channels

Through which channels do I reach my customers? Who are my customers anyway? The persona concept and a touchpoint analysis help make the right decision.

Securing decisions

The right communication after the purchase makes customers fans of the brand and helps to subconsciously attract new customers.

Measuring conversions

Which measures lead to success? When conversions are measured, the budget can be profitably distributed.

From our perspective, business-to-business communication is one of the most exciting tasks – here are the reasons:

Complex problem-solving
In many B2B sectors, it is about providing complex products, services, or solutions. This presents an interesting challenge for us.

Long-term relationships
B2B relationships tend to be longer-term and based on trust. Communication must be geared towards building and maintaining solid relationships.

Professional expertise
B2B communication often requires a deep understanding of the products, services, and industries you work with. This offers us as an agency space for continuous learning and growth.

Creative solutions convince
In often interchangeable B2B communication, creative approaches can be the key to success. This requires innovation and creativity from both the client and the agency.

Global perspectives
Many B2B companies operate in global markets and have international customers and partners. Communication in a global context is fascinating as it encompasses different cultures, languages, and business practices.

Innovative technologies
B2B sectors are often pioneers in adopting and applying innovative technologies. We find this very exciting as an agency.

ESG (Environmental, Social and Governance)
Industrial companies face challenging times regarding ESG. Only those who successfully navigate the ESG path will remain competitive. In communication, new opportunities arise to stand out from competitors and also score points with new employees.

Translating complex technical information into clear messages and telling unique emotional stories that captivate the relevant target groups: that is our task. – Hanna Peluso-Nemec

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